Skinny brows are back in a big way and the trend has 86.3 million TikTok views. “More clients will be asking for brows bleached just a few shades lighter than their natural colour and toned according to their hair colour.”Ĭurrently, there aren’t many professional products for brow bleaching but some of the newest product and training launches do cover this trend (see page 46 in our December 2022 issue). “For those looking to go lighter but not ready for the all-out bleached aesthetic, the latest iteration of this trend sees a move towards a more wearable, polished look,” predicts Thomas. In the worst cases, brows could be severely damaged, with the hairs breaking off.īrow strength must be analysed before bleaching and the treatment isn’t recommended alongside lamination treatments. “Bleached brows gone wrong could go orange or the hair could become extremely porous,” says Betts. While some achieve their desired look, home bleaching comes with risks. This means clients, often with no knowledge or experience of using bleach and toner, bleach their brows at home. “Celebrities such as Julia Fox, Kendall Jenner and Madonna have all rocked this look, opting for a fully bleached-out, barely there blonde.” The technique is also being used to achieve the alienised and “ugly beauty” trends we are seeing at the moment.Īlthough it’s becoming increasingly popular, brow bleaching isn’t something brow and lash professionals have traditionally offered. “With roots in queer counterculture and often described as ‘the gender-neutral brow’, the bleached brow continues to dominate the fashion scene and made a huge splash on the runways of Spring 2023,” says Thomas. Now, heading into 2023, and with 155.4 million TikTok views and a 246% rise in Pinterest searches since the start of the year, the trend is taking off. We’ve been seeing the bleached brow popping up on catwalks and on the faces of the experimental and fashion-forward. With 2.7 billion TikTok views, microblading could be seen as less a trend and more a mainstay in brow maintenance. Microblading can also support this look by building volume and creating natural-looking hair strokes. “Then, using a spoolie, repeatedly brush the colour into the brows in an upward motion to blend it until it looks natural,” he adds. To achieve the look, brow expert Jamie Long, HD Brows lead stylist, uses a fine, sharpened brow pencil to create thin, feathery strokes in the gaps of the brows to create the illusion of hair. Natural beauty has been big since the start of the Covid-19 pandemic, with heavy make-up and thick, dark brows replaced by a low-maintenance, fresh-faced look. Unusually shaped, spiked-up brows are likely to take the laminated trend a step further judging by Ffrench’s influence on make-up trends.ĭespite the exciting trends that come and go, a well-groomed brow will never go out of style, says Thomas. Make-up artist Isamaya Ffrench took the brushed-up brows to the extreme during London Fashion Week’s Poster Girl SS23 show. In between treatments or instead of soap, products like brow gels can maintain the look, while precision brow pens can help fill in any gaps and create volume. “It’s a more neatened appearance rather than bushy and unkempt.” “I think we’ll see more brow techs laminating within precise borders, keeping a well-groomed brow super streamlined and neatly placed by micro lining and mapping during the treatment,” says Salon System educator, Ruth Atkins. It doesn’t have to be that dramatic laminated look – unless that’s what your clients ask for. If done correctly, you can tame and shape brows. “We’re still getting a lot of clients wanting it and a lot of professionals wanting to train in it,” she adds. The treatment currently has 947 million views on TikTok. It’s growing, and continues to grow every year,” says Betts. “The biggest trend is still brow lamination. Soap can be great in a pinch or on set, but if your client wants this look to last then brow lamination is a great option, says HD Brows chief executive and permanent make-up pioneer Karen Betts. Thomas regularly uses this trend on models for photoshoots to achieve a quick, laminated look. The soap acts as a pomade to secure hairs in place to create a fuller, fluffier look and precision shaping. The trend involves using a humble bar of soap and a spoolie brush. “Soap brows” have been trending on social media for a while and show no signs of slowing down with 337.1 million TikTok views as of November 2022. Here are some of the biggest brow trends to watch out for in 2023. 2023 brow trends Although a beautiful, natural and well-groomed brow will never go out of style, London-based session make-up artist Callista Lorian Thomas says, “fashion has shown a palpable shift away from the more defined, fluffy arches of the last few years, giving way to drastically different emergent brow trends.”
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